Scope of work
Industry
Technologies
Adobe AI, Figma
Ecology, speed of execution and attention to quality
Holhauser specialises in the production of timber-framed houses. The projects are realised from prefabricated components, which allows the company to significantly reduce construction time and ensure the highest quality of workmanship. The company places great emphasis on environmental protection, so the houses are built using timber from certified sustainable sources, making them not only beautiful but also environmentally friendly. To ensure lower running costs for customers, the buildings meet the highest energy standards, so they are given the label of energy efficient.
A simple symbol sends a clear message
Together with the Holhauser team, we decided that the logo should immediately communicate the values of the company. So it has to be about house building and ecology, which we included in the signoff.
The graphic of a house consisting of two elements – a base and a roof – symbolises prefabrication. The rounded lines evoke a sense of a smooth and fast process.
The leaves make a direct reference to the environment, an important ecological aspect for the company. At the same time, it is reminiscent of the trees and wood from which Holhauser’s magnificent structures are made.
Logotype and slogan complement the brand message
The logotype has been enhanced by the elements of the house, included in the sigil. The letters A and U resemble the roof and the base of the house, adding uniqueness to the letterforms and forming the basis for the use of similar elements in the visual brand identity.
On the Polish market, the name Holhauser may not immediately evoke associations with wooden and ecological houses. In order to better present the brand, we decided to supplement the logo with a slogan. Energy-efficient homes directly informs potential customers about the company’s products and values, making it easier to increase brand awareness.
The creation of a logo for the brand, which is developing its offer anew, was the first stage of our cooperation. We will soon publish further results of our cooperation.
